Broadcasts and segments

WhatsApp broadcast messages for your warmest leads

Pick a segment built from what people said in their chats, choose an approved template or a session message, and schedule it, with anyone who replied STOP left out.

  • Approved template or in-window session message
  • STOP and UNSUBSCRIBE replies skipped on every send
  • In-window and template recipients counted before you send
  • Delivered, read and failed tracked per contact
New broadcastWhatsApp
Message type
Template broadcastAn approved template to anyone. Paid per message.Session messageFree-form, to contacts in an open window.
Template
follow_up_offerApproved
Hi {{first_name}}, thanks for asking about us last month. This week only, we're holding 15% off if you'd like to go ahead. Reply STOP to opt out.
Audience
Hot leads Dynamic segment
≈ 214 contacts in this audience (before opt-out filtering).
When to send
Thu, Oct 8 · 10:00 AMRespect business hours
Contacts who replied STOP or UNSUBSCRIBE are skipped on every send.

Aim at people your chats already qualified

Segments filter on what your conversations revealed: lead score, lead stage, the products someone showed interest in and the topics they raised. Cedar Run Outfitters can send its Halvard 2 tent restock to the people who asked about tents, not to every number it has.

Know what a broadcast costs before it goes out

The review step counts who can get a session message, who needs a paid template and who will be skipped. It shows the broadcast credits the send will use and an estimate of Meta's WhatsApp charge by country, which Meta bills to your own account.

Replies land in the same thread

Each broadcast message is saved in the contact's conversation, so a reply like "Does the Halvard 2 come in green?" reaches your shared inbox with the offer right above it. The AI answers in seconds, or a teammate takes the chat.

From saved segment to delivered message

Broadcasts live in a five-step composer: Setup, Content, Audience, Schedule and Review. The segment usually comes first.

  1. Build the segment

    On the Segments page, make a Dynamic segment from filters such as lead score, lead stage, interested in, discussed in chat, last active, came from an ad or VIP, and watch the count update. Or import a Static list from a CSV with a phone column. The Hot leads preset (lead score 60 to 100) fills in the most common filter for you.

  2. Pick template or session message

    A Template broadcast sends a Meta-approved template, with placeholders filled by fixed text or by {{first_name}}. A Session message is free-form and only reaches contacts whose 24-hour window is open, unless you add a paid template fallback for everyone else.

  3. Read the review step

    You see Recipients, Suppressed (opt-out), your broadcast credits and the cost split into In-window, Ad-window, Via template and Skipped. Open View audience to uncheck anyone, export the finalized list, or send the template to your own phone as a test.

  4. Send it and watch it land

    Send now or Schedule a date and time, with Respect business hours on if sending should pause while you're closed. The detail page counts Queued, Sent, Delivered, Read and Failed as Meta confirms each message. Pause, resume or cancel mid-send, and Duplicate a broadcast that worked.

LeadQualified
Lead score78 / 100
Interests
High intentTeeth whitening3 chats
ConsideringInvisalign1 chat
From ad · Last active Sep 29
Mark converted
Hot leadsLead score 60 to 100
Saved segment, ready for a follow-up broadcast

WhatsApp bulk messaging settings and limits

These are the options and labels you'll see on the Broadcasts and Segments pages.

Broadcasts and segmentsIn the Risolva app
Channel
WhatsApp only, sent from a connected WhatsApp Business number to contacts with a phone number on file. Instagram and Messenger have no broadcast option.
Message type
Template broadcast (an approved template to anyone, paid per message) or Session message (free-form, only to contacts in an open 24-hour window).
Paid fallback
Session message only: "Also reach contacts outside the open windows with a paid template." Turned off, those contacts are skipped at no charge.
Audience
A saved Dynamic segment (filter rules) or Static list (CSV import on the Segments page). You can also paste or upload up to 100,000 numbers in the composer, which replaces the broadcast's audience.
Personalization
{{first_name}}, {{name}} and {{phone}} in template placeholders, filled per contact at send time. A contact with no saved name gets "there".
When to send
Send now or Schedule (your local time zone). Respect business hours pauses sending while you're closed and picks up again when you open.
Opt-outs
STOP, UNSUBSCRIBE, OPT OUT, OPT-OUT and STOP ALL are honored on every later send and counted as Suppressed. Replying START resubscribes.
Delivery tracking
Queued, Sent, Delivered, Read, Failed, Suppressed and Skipped per recipient, with the error reason. Pause, Resume, Cancel, Duplicate, and Export results as CSV.

Before you send your first WhatsApp broadcast

No, broadcasts are WhatsApp only. WhatsApp broadcast messages go out from a WhatsApp Business number connected to Risolva, and only to contacts with a phone number on file. Instagram and Messenger chats still feed lead scores and segments, but those channels have no broadcast option, so a contact you only know from Instagram won't receive one.

Plan your first broadcast with us

Book a demo and we'll build a sample segment, walk through a template broadcast and show how opt-outs and costs are handled for an audience like yours.