Meta charges for each WhatsApp message it delivers, by message type and by the country of the person receiving it. Pick a country and your monthly volumes to see the bill, worked out from Meta's own rate card.
United States, at North America rates
| Type | Charged | Rate | Cost |
|---|---|---|---|
| Service | 2,000 | $0.0034 | $6.80 |
| Utility | 500 | $0.0034 | $1.70 |
| Marketing | 1,000 | $0.025 | $25.00 |
| Authentication | 0 | $0.0034 | $0.00 |
Meta's USD list rates, effective October 1, 2026. Meta bills your WhatsApp Business account directly. Messages in free entry point windows aren't included. Your Risolva plan is separate, and the AI's replies are included in it, so this is the whole cost of sending them.
On the WhatsApp Business Platform, the API that tools like Risolva connect to, Meta charges for each message it delivers. Messages your customers send you are free, and a message that fails to deliver isn't charged.
Two things set the price: the message type (service, utility, marketing or authentication) and the country calling code of the recipient's WhatsApp number. Where your business is based doesn't change the rate, apart from the authentication-international rate covered below.
Meta bills these charges to your WhatsApp Business account, in the currency it was set up with, separately from anything you pay a software provider. Meta can change rates on the first day of each quarter (January 1, April 1, July 1 and October 1) and announces rate changes at least a month ahead.
Rates shown are for the US and Canada; the calculator above has every country.
Free-form replies you send while the 24-hour customer service window is open, whether a teammate writes them or an AI agent such as Risolva does. The window opens, and resets, each time the customer messages you.
The first 1,000 each month are free on every business phone number. After that, each one costs the market's service rate, with no volume discount.
Pre-approved templates tied to something the customer did or asked for: order and shipping updates, booking confirmations, payment reminders and account alerts.
Charged every time one is delivered, including inside the 24-hour window since October 1, 2026. Rates drop at higher monthly volume.
Anything promotional: offers, new arrivals, re-engagement messages and most broadcasts. Meta reviews each template and moves promotions submitted as utility into marketing.
Charged for every delivered message outside a free entry point window, at the highest rate on the card, with no volume discount.
One-time passcodes for sign-in, account recovery and verification, sent from templates built for that purpose.
Same list rate as utility in each market, with their own volume tiers. In 18 markets some businesses pay a higher authentication-international rate.
Since July 1, 2026 there's also a fifth type, Meta Business Agent, for replies written by Meta's own AI agent. It's priced by tokens at $2.00 per million, which Meta estimates at about 4 to 5 cents a message. Replies from a third-party AI, like Risolva's, are ordinary service messages.
Meta lowers utility and authentication rates as monthly volume grows, separately for each market. The lower rate applies only to the messages inside each tier, counts reset every month, and Meta adds up messages across all the WhatsApp Business accounts in your business portfolio.
| Utility messages a month, US and Canada | Rate per message |
|---|---|
| 1 to 80,000 | $0.0034 |
| 80,001 to 750,000 | $0.0032 |
| 750,001 to 2,250,000 | $0.0031 |
| 2,250,001 to 3,000,000 | $0.0029 |
| 3,000,001 to 6,000,000 | $0.0027 |
| Over 6,000,000 | $0.0026 |
Only charged messages count toward a tier, so messages in a free entry point window don't. The calculator applies each market's tiers for you.
You get two separate bills. Risolva charges per seat, and the AI is included in that price, with no per-reply or usage fee. Meta charges for delivering WhatsApp messages, whoever wrote them, and bills your WhatsApp Business account directly.
An example US business. Meta charges the same for a reply whether the AI or a teammate wrote it: it's the price of delivering a WhatsApp message, not a charge for the AI. Broadcasts also use Risolva broadcast credits, one per message sent. See Risolva pricing for plans.
Meta's USD list rates per delivered message, effective October 1, 2026. Utility and authentication rates drop with volume, and service messages include 1,000 free a month per number.
| Market | Marketing | Utility | Authentication | Auth. international | Service |
|---|---|---|---|---|---|
| Argentina | $0.0618 | $0.026 | $0.026 | n/a | $0.026 |
| Bangladesh | $0.0732 | $0.0037 | $0.0037 | $0.096 | $0.0037 |
| Brazil | $0.0625 | $0.0068 | $0.0068 | n/a | $0.0068 |
| Chile | $0.0889 | $0.02 | $0.02 | n/a | $0.02 |
| Colombia | $0.0125 | $0.0008 | $0.0008 | n/a | $0.0008 |
| Egypt | $0.0644 | $0.0036 | $0.0036 | $0.065 | $0.0036 |
| France | $0.0859 | $0.03 | $0.03 | n/a | $0.03 |
| Germany | $0.1365 | $0.055 | $0.055 | n/a | $0.055 |
| Hong Kong | $0.0732 | $0.026 | $0.026 | n/a | $0.026 |
| Hungary | $0.086 | $0.035 | $0.035 | n/a | $0.035 |
| India | $0.0118 | $0.0014 | $0.0014 | $0.0304 | $0.0014 |
| Indonesia | $0.0411 | $0.025 | $0.025 | $0.136 | $0.025 |
| Iraq | $0.0341 | $0.0079 | $0.0079 | $0.128 | $0.0079 |
| Israel | $0.0353 | $0.0053 | $0.0053 | n/a | $0.0053 |
| Italy | $0.0795 | $0.03 | $0.03 | n/a | $0.03 |
| Kazakhstan | $0.0604 | $0.018 | $0.018 | $0.16 | $0.018 |
| Kuwait | $0.0792 | $0.044 | $0.044 | $0.12 | $0.044 |
| Malaysia | $0.086 | $0.014 | $0.014 | $0.0418 | $0.014 |
| Mexico | $0.0397 | $0.0085 | $0.0085 | n/a | $0.0085 |
| Morocco | $0.0414 | $0.023 | $0.023 | $0.0811 | $0.023 |
| Netherlands | $0.1597 | $0.05 | $0.05 | n/a | $0.05 |
| Nepal | $0.0732 | $0.0034 | $0.0034 | $0.112 | $0.0034 |
| Nigeria | $0.0516 | $0.0067 | $0.0067 | $0.075 | $0.0067 |
| Oman | $0.0341 | $0.0247 | $0.0247 | $0.06 | $0.0247 |
| Pakistan | $0.0473 | $0.015 | $0.015 | $0.075 | $0.015 |
| Peru | $0.0703 | $0.03 | $0.03 | n/a | $0.03 |
| Poland | $0.0366 | $0.0122 | $0.0122 | n/a | $0.0122 |
| Qatar | $0.0341 | $0.012 | $0.012 | n/a | $0.012 |
| Romania | $0.086 | $0.029 | $0.029 | n/a | $0.029 |
| Russia | $0.0802 | $0.04 | $0.04 | n/a | $0.04 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 | $0.0598 | $0.0107 |
| Singapore | $0.0732 | $0.016 | $0.016 | n/a | $0.016 |
| South Africa | $0.0379 | $0.0095 | $0.0095 | $0.02 | $0.0095 |
| Spain | $0.0707 | $0.02 | $0.02 | n/a | $0.02 |
| Sri Lanka | $0.0732 | $0.002 | $0.002 | $0.144 | $0.002 |
| Turkey | $0.0109 | $0.0009 | $0.0009 | n/a | $0.0009 |
| Ukraine | $0.086 | $0.0298 | $0.0298 | $0.0746 | $0.0298 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.051 | $0.0157 |
| United Kingdom | $0.0635 | $0.022 | $0.022 | n/a | $0.022 |
| North America | $0.025 | $0.0034 | $0.0034 | n/a | $0.0034 |
| Rest of Africa | $0.0225 | $0.004 | $0.004 | n/a | $0.004 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 | n/a | $0.0113 |
| Rest of Central & Eastern Europe | $0.086 | $0.0212 | $0.0212 | n/a | $0.0212 |
| Rest of Latin America | $0.074 | $0.0113 | $0.0113 | n/a | $0.0113 |
| Rest of Middle East | $0.0392 | $0.0091 | $0.0091 | n/a | $0.0091 |
| Rest of Western Europe | $0.0592 | $0.0171 | $0.0171 | n/a | $0.0171 |
| Other | $0.0604 | $0.0077 | $0.0077 | n/a | $0.0077 |
Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Republic of the Congo, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe
Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Bahrain, Jordan, Lebanon, Yemen
Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Canada, United States
Any country not named on the rate card or in a region is charged the Other rate. Source: Meta's WhatsApp Business Platform pricing page and USD rate card, effective October 1, 2026, checked October 6, 2026. If Meta's figures differ from these, Meta's are the ones you'll be billed.
It depends on the message type and the recipient's country. In the US and Canada, a marketing template costs $0.025 and utility, authentication and service messages cost $0.0034 each, on Meta's rate card effective October 1, 2026. The highest rates are a $0.1597 marketing message in the Netherlands and $0.055 for utility in Germany.
Book a demo. We'll look at your channels and volumes and show you both bills before you decide.
